Why local business markup helps
Local business structured data tells Google the practical facts people search for: where you are, what you do, when you are open and how to reach you. Getting those facts into markup makes your details easier for search engines to read.
This generator covers the most common local business types and collects everything in one form.
How to build your business markup
- Pick the business type that matches yours.
- Enter the name, description, phone and website URL.
- Add the full address, piece by piece.
- List your opening hours row by row.
- Add latitude and longitude if you know them.
- Copy the JSON-LD into your contact page or site head.
Choosing the right business type
- Restaurant for any place serving food.
- Store for retail shops.
- MedicalClinic for clinics and health centers.
- HairSalon for salons and barbershops.
- LocalBusiness as the general option for everything else.
Keeping local data consistent
Your business name, address and phone should match across your website, Google Business Profile and every directory listing. Mixed versions of these facts make it harder for search engines to connect your listings.
Frequently Asked Questions
It still helps. Markup on your own site and a verified Google profile work together to build a clear local picture.
The address, phone and opening hours are what searchers use. Make sure they are exactly correct.
Use 24-hour format like 09:00 to 18:00, and list the days, such as Mon-Fri. Google reads this format reliably.
They are optional but useful. If you are unsure of the exact coordinates, leave them out rather than guessing.
On your contact page or your homepage head. Some SEO plugins provide a custom code box for it.
If your business does not fit a specific type like Restaurant or Store, use the general LocalBusiness type.
No. Map pins come from your Google Business Profile. The markup simply helps search engines read your details accurately.