What are breadcrumbs?
Breadcrumbs are the small navigation trail at the top of a page, like Home, Tools, SEO Tools. They help visitors understand where they are and help Google display a structured path in results.
This generator turns your breadcrumb names and URLs into BreadcrumbList markup, and shows a visual preview of the trail as you build it.
How to create your breadcrumbs
- The first breadcrumb is usually Home.
- Add each level of the path in order.
- Give every breadcrumb a name and a URL.
- Review the visual preview on the right.
- Copy the JSON-LD into your page head.
Good breadcrumb habits
- Keep the trail short, ideally three or four levels deep.
- Make the last item the current page, without a link to itself.
- Use names that match what visitors see on the page.
- Start from the home page and move down in order.
Where the markup helps
Google can show the breadcrumb path in search results instead of the raw URL, which makes your result easier to scan. On the page itself, breadcrumbs also reduce how many steps a visitor needs to move back up your site.
Frequently Asked Questions
Three or four items is the sweet spot. Very long trails confuse visitors and dilute the navigation value.
No. The current page is usually the last item and it does not need to link anywhere.
It is the schema type Google uses to understand a breadcrumb trail and display it in search results.
They should be short, clear names. They do not need to be identical to page titles, but they must make sense to visitors.
Into the head of the page, or through your theme settings. It applies to every page that shows the trail.
Yes. Each page usually has its own trail based on its position in the site structure.
The visual trail works on the page regardless. The markup only adds the search-result breadcrumb display.